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How can a small business Survive in Difficult Times

Running a business takes a lot of effort, time, market research, planning and on-time execution. Challenges are plenty in the business world. Such challenges are market slowdown, natural disaster, economic depression, betrayal in partnership and global pandemic like COVID-19. A strong determination and focus towards success are what needed for every business to sail through these hard times to achieve the goal.

There should be a special strategy to face the crisis and to prevent the loss. It is more important for every business to hold the existing customers as well as acquiring new ones. We have listed six dimensions each business had to concentrate on the most challenging times for better survival and growth.

Sharpen your services

When the market flourishes it is easy for businesses to get orders as there is a demand. But in the harder times, businesses must concentrate on everything they do. Like do they present before the customers, what is the impact they create on their industry, how the relationship with the customers? In short, extra care should be given to everything a business does. This also includes the regular audit, such as inventory control, sales to the cost ratio. As a result, businesses get the clarity of their position.

Cost-Reduction Techniques

Cost-cutting is a well-known approach for large organizations when conditions are not in their favour. The same can be applied for the Medium and small scale organizations. But small organizations must be very meticulous while they apply cost-cutting. It should be done after a deep analysis of their spend. The needs of the businesses must have a cost and it shouldn’t be disturbed in this technique. Ambitious spending to grow the business can be reviewed for a cost-cutting approach.

Stay together with Competitors

This sounds different at first and you might ask how a business can work with its competitors to grow. Apart from the competition, the other groups are also experiencing a hard time as the entire market is under stress. Many economic experts believe a set of experts in any profession will make their way in progress. When businesses are together a common strategy can be made to minimize the loss and maximize the profit. Also, this enables businesses to acquire best practices from others. 

Learn from Mistakes

Mistakes are very common and no human is perfect without mistakes. There is a maximum probability that your strategy might fail, your partner may not be honest as you to them, your supplier might not send quality material and some of your customers might not pay for your services or products. These are all the challenges a business might face in a hard time. Every experience is a learning and as a business, all the measures must be taken not to repeat the same mistake.

Alternative Marketing Options

The Sales and Marketing department in a small organization has the highest cost share as they want to compete with large organizations. But in a very difficult marketing situation, the marketing cost should be reviewed and businesses might consider using all the new cost-effective marketing channels such as encouraging referrals, Social Media Marketing, Addressing a crowd in a public forum, and Networking options. Every penny spent on a marketing campaign should give a good return.

Reach beyond Boundaries

There is a beautiful saying called chaos is a ladder. In the chaotic condition of the market and the economy, businesses must take the grim and reach the customers and market across the boundary apart from the local audience. This situation will take the scope of the business to the International reach. There are cases where the businesses present have less demand and the places across the globe have a higher demand for the same business. Many analytics tools might help businesses to identify the potential market for them. A well planned and on-time approach will give any business a determined success.

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Sriram Viswanaathan

Passionate in content and SEO

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