Cross-Browser Compatibility - There's nothing at all that you can do to actually guarantee the same view for everybody - instead guarantee an equivalent view for everybody. It’s not creating a pixel perfect replication of your ideal version of a site in all browsers. It ultimately has very little to do with what a website looks like, and a lot more to do with how it functions. The unique challenge of achieving this goal lies in the nature itself. An issue faced by web designers and developers while creating websites. Its major goal is that a website can be used by the largest possible audience with minimal variation in the user-experience.

If you are really building a global web product this is the most importartant checkList to increase your sales. As because global product must fit on all devices & browsers.

So what is Cross-Browser Compatibility?

Cross-browser means web application works with all versions of all browsers. To claim cross-browser compatibility, the website is expected to support browsers such as Mozilla Firefox, Google Chrome, Opera, and Safari in addition to Internet Explorer and Netscape.

It mainly explains multiple user-agent compatibility than the browsers itself. The term 'compatibility' in cross-browser compatibility refers mainly to "equivalent performance under alternative conditions". Equivalent that it will be helpful to obtain similar information and use functions of the site to the same actions as it is in other browsers.

Creating a website might sound easy, but developing and designing one that looks the same on all browsers can be tough; and for many years browser compatibility has been one of the hardest parts of web development.

       A good way to ensure that a website will work for as many users as possible is to -

       - Design sites to HTML, CSS, DOM and other standards

       - To test sites with common browsers that implement these standards well, and

       - To build your website well so that it degrades well to user convenience.

Why Cross-Browser testing is Essential?

One of the things that make a website really successful is its ability to run without problems on more than one type of browser. It is defined as the ability of a website, client-side script or web application to run in different environments that are able to sustain it and undergo degradation when features are not supported. This feature may also be referred to as cross-browser compatibility and it is the ability of the website not that of the browser to support it.

Testing the cross-browser compatibility of your website is something each website owner should do. At times your website visitors may not be using the same preferred web browser as yours. But if, while designing a new website you have done your target audience research, you will have a list of the most common browsers your website visitors usually make use of. In which case, a safe policy is to have an idea of each webpage that is viewable in as many browsers as possible.

So while creating a cross-browser compatible website makes sure:

       - You use only standard complaint coding

       - Not to use browser specific HTML tags and features, and

       - Make sure to validate your webpages at all times.

Cross-Browser Compatibility is something that makes a website great when it is compatible in multiple browsers, regardless of its version. It’s basically the ability for a website, web application and HTML construct or client-side script to support all web browsers. When you identify the many common browsers your clients/visitors use, you need to make sure the different browsers display websites which are one and the same.                                      

       But it's almost impossible to install all the different browsers in one machine; but there are some ways - such as web services and tools - that help you find how these websites look in other browsers if possible.

Few tools are:

       1. Browser shots - a free and most popular cross platform multiple-browser compatibility test used by web designers,

       2. Browser Sandbox - allows you to run different browsers from your browser, and

       3. Brows cramp - tests compatibility of design with Mac OS X browsers.  

       It’s always a web designer/developer's goal to give their website visitors better experience on viewing their site. A consistent look on every browser leaves with any visitor a good impression of the site. And cross-browser compatibility's major guiding line too appears to be in its immediate appearance for most developers and designers; because completely disregarding what we may know about the behavior of a site, clients tend to be very visually oriented. But the absolute key to cross-browser compatibility is simply functionality. A lack of cross-browser compatibility doesn't mean that something looks different; it just means that it "doesn't work".

       So here are some significant Styling Tips and Tricks to make your website development and designing easier -

 - To Use CSS Reset:  

Some browsers have different interpretations towards values for styles like margin and padding; so to fix this issue adding a CSS reset at the start of your style sheet helps you reset all CSS elements giving you complete control to your style sheet.

 - Validate Your HTML and CSS:

Using W3C HTML Validator and CSS Validator or your own tools that work better for you is helpful in designing and development.

 - Use Vendor Prefixes:

Using vendor prefixes saves you a lot of time without worrying if browser supports your CSS; its good to know certain drawbacks if a browser supports particular CSS property.

  - Always Test Your Website Using Different Browsers:

Using an emulator as spoon-plugin might save you sometime but it is highly recommended if you test your certain website directly on the actual browser itself.  

  - Use Simple Coding Techniques:  

Coding simply makes the whole workflow easier and faster; using simple elements in building up your website makes browser's task a lot easier to read your site.

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Published in Resources

What is a Landing Page? InDigital marketing, alanding page is also known as a "lead capture page" or a "lander", or a "destination page", which is a single web page that appears in response to clicking the particular link from the search result. The landing page will usually display directed sales copy that is a logical extension of the advertisement.

Landing pages are made to different offers that are essential for providing a quality experience for visitors and driving conversions with a focused message that matches each user’s need. So before building a Landing page template there are some notable things that designer must know to get more conversions using his design.

What makes a great landing page?

What are all the points to be noted on building a landing page?

We’ll walk you through what you need to know to make it happen!!!

1. Understand the Goal:

In this ideal and competitive digital world, people search for more online products and prefer more online transactions, so the goal for creating landing pages are to understand and answer these valuable questions to create an effective landing page.

What would visitors do upon reaching your landing page?

Would they buy something? Fill out a form?

Sign up for a newsletter?

Download an eBook?

The first step for any strategy is determining goals. We have to define conversions before we track conversions.

2. Know your competitor:

Designers must know the answers for these following questions.

Whom we are competing with?

What are they doing?

What is their Success key point?

What are their drawbacks?

How can I copy their success?

Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow the same.

3. Understand your Audience:

We have to understand the audience hopes, dreams, and aspirations? Though it looks as a silly thing, but it’s true to some degree – the better we understand our audience, the more we can get their wants and needs. Only if we understand our customer we can satisfy them 100 % unless it is so difficult to bring customer happy with our product. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. So get in our audience’s head and start doing your mind Layout.

4. Know how they know us:

Since we have different customers along from google, twitter and facebook and many other social media websites etc .We have to modify our message from one customer to others, each prefers in an peculiar way. Online Businesses with more landing pages (30+) will generate 7x more leads than those with only a minimum number of landing pages, so these landing pages would get less value comparing to them with more and they gain lot of money. Ideally we want a perfect and standard landing page for each ad group, but this is a pretty heavy process, so start where we can proceed. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.

Checklists for Designing a Landing Page with more conversion rate

Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive and Great landing pages.

1. Short, Sweet, and Precise

A landing page should offer all the necessary information, but not so much as to collapse (and as a result, drive away) the visitor. Provide the essential and basic information that   will interest our audience and nothing more.

2. Provide high-quality content that inspires confidence

Content is the King in the website page that attracts the visitors. So Provide Rich, useful, qualified and real content and relevant too. Good, confident content inspires trust.

3. Clear Pathway

Great landing pages keep careful note of all pathways entering and leaving their page. There should not be too much clumsiness in the link that leads the visitors to their desired pathway. It’s important that you limit exit points (in this case, hyperlinks) leaving your page. The goal is to filter the visitors down their desired pathway, and the links should be used sparingly.

4. Clear Call to action

Call to actions can be present in the Top headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no confusion for the visitors to do what next steps and exactly what you want them to do in big, bold text. For example Kajabi style marketing, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!

5. Strong Headlines

Mostly great landing pages use the main headline to confirm the visitor’s offer and use a sub heading for more explanation about their product or value proposition. An example might be, “Free Facebook Marketing EBook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (sub heading).

6. Catchy words

Accordingly, Kiss Metrics suggests using specific “hypnotic” words to have many view of visitors. Using the word “you” makes your copy feel personal and intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these reasonable and worthy words on your landing page.

7. Concern about the visitor

Don’t bore the visitor by explaining too much about yourself (The truth is, visitors don’t care about your goals or your aspirations). They’re only looking out for what you can do for them and how you can improve their life.

8. Use Videos

Video landing pages can make complex products more accessible and understandable and entertain your visitors at the same time.

9. Awesome offer

The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users namely some discounts and flat free offer for some particular debit or credit cards and specify adding points to their cards and that’s what they actually desire. Broadcast why your offer rocks and you’re good to go.

10. Easy to read at a quick glance

It’s absolutely vital that the visitors will capture the essence of your offer with a quick glance, so it’s estimated to have about 8 seconds to convince users to stay on your page. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild,frantic animals looking for a quick meal, so serve it up fast!

11. Relevant, quality images

Bright, eye-catching images make for a more attractive page and a better user experience overall presenting the visitors desire in a pictorial manner.

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Published in Tips & Tricks

The web world is a unique environment which is constantly changing and evolving. Every year, some trends are born; some fade and some just continue to prosper. Much like pixels are to an image, these design elements come together to create the face of the internet as we know it. It’s no secret that the graphic evolutions we view on our screens are often the results of giant tech and web companies innovations. But design is also affected by a wide variety of time-sensitive elements such as fashion, news phenomena, cultural events and more.

In general trends are well-known changes that happen in all creative fields, and web design is no different. Born of experimentation and innovation, trends are the driving factors for change, which (for the most part) push an industry forward for the better.

So this article is specifically crafted and curved for freelance web developers and web designing agencies whom are looking to implement new trends on your products for your customers.

1. Micro Interactions :

This concept (micro/mini interactions) has really swept the feet of many web developers since 2016 as it allows the users to feel a good experience on surfing a web page. No doubt that this method is going to be implemented by various dev’s with variety of UI experiences.

2. Mobile First Approach :

It’s not new that giving more priority to mobile devices, But with more peoples using their smartphones to connect to internet ad access their favorite apps, more companies are likely to pick this approach first which is going to be a rocking trend in 2017.

As because designing for mobile has more restrictions than designing for devices with larger screens like desktops and laptops, the mobile first approach will also give the brand insights on what core content and messages they really want to communicate.

3. Interactive Storytelling via Infographics :

Storytelling is one of the most powerful approaches that when done right, can attract a lot of visitors to your website. Here are the storytelling trends that brands are likely to implement on their corporate sites in upcoming years.

4. Brand Communication via Explainer videos :

The use of videos to communicate brand messages to users has been abundant, and there is more to come in 2017. With video taking 79% of all consumers Internet traffic by 2018. More-over the development with HTML-5 , CSS and jQuery have allowed brands to include animations on their website to engage users. This is not just a trend but it’s a strategy that we have to implement particularly if the company is a product based.

5. Hamburger menu:

The hamburger menu is a button typically placed in the top left or top right of a graphical user interface. It carries an icon consisting of three parallel horizontal lines and is named for its resemblance to the layers in a hamburgers, hotdogs, or pancakes.While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.

6. Logo as Loader:

This is a huge trend and has become almost synonym with agency websites this year. Everyone has it. And so they should, because it looks great and it gives the visitor a feeling that the website is part of the brand. This shows an extreme symptom for a brand communication especially when it comes to a new business.

7. Disrupted background images :

Having a background images that fills the whole browser window is nothing new, it’s probably at the top of the classic post Actual Web Design Trend, but this is taking it to a new level. Add some mouse hover effects on your background image and you’re good to go.

8. More Responsive Design :

It’s not a new trend, but currently more brands are giving importance to this. Responsive design makes a website dynamic, allowing to adjust and rearrange its content depending on the screen size of the device. In result brands can make significant cost savings using this approach since they only need to build a single site, which effectively delivers content on various devices.

9. Hapnotic Feedback :

It’s a trending technology, which refers to the use of sense of touch in a user interface, such as a virtual keyboard, whose individual keys provides a tactile feedback when pressed. Through the years, this technology has undergone a lot of advancements.

10. Images and Typography :

It’s not a trending, but it’s always an evergreen fact for the uniqueness of a web-Page. We have seen a lot of websites that look and work in a very similar way for some time now. Because of this, more brands are more likely to move away from using stock images, videos and icons on their website and instead, produce original assets that can make them stand out from the crowd this year 2017.

11. Flat Designs :

Hope you all remember the material design introduced by Google back in 2014. With its flat colors and simple design users can interact with the website more fluidly and intuitively, making it a consistent trend in WebDesign in the upcoming years.

12. Parallax Scrolling :

Another shift that we are likely to seen in 2017 is the number of brands that will use parallax scrolling on their websites. Parallax is a scrolling mechanic which gives the illusion of 3D to users. Again this is more useful for brands who want to make their website as unique and dynamic as possible while serving its purpose to users.

So, Anything we left //? Kindly comment down..


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Published in Tips & Tricks

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