What is a Landing Page? InDigital marketing, alanding page is also known as a "lead capture page" or a "lander", or a "destination page", which is a single web page that appears in response to clicking the particular link from the search result. The landing page will usually display directed sales copy that is a logical extension of the advertisement.
Landing pages are made to different offers that are essential for providing a quality experience for visitors and driving conversions with a focused message that matches each user’s need. So before building a Landing page template there are some notable things that designer must know to get more conversions using his design.
What makes a great landing page?
What are all the points to be noted on building a landing page?
We’ll walk you through what you need to know to make it happen!!!
In this ideal and competitive digital world, people search for more online products and prefer more online transactions, so the goal for creating landing pages are to understand and answer these valuable questions to create an effective landing page.
What would visitors do upon reaching your landing page?
Would they buy something? Fill out a form?
Sign up for a newsletter?
Download an eBook?
The first step for any strategy is determining goals. We have to define conversions before we track conversions.
Designers must know the answers for these following questions.
Whom we are competing with?
What are they doing?
What is their Success key point?
What are their drawbacks?
How can I copy their success?
Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow the same.
We have to understand the audience hopes, dreams, and aspirations? Though it looks as a silly thing, but it’s true to some degree – the better we understand our audience, the more we can get their wants and needs. Only if we understand our customer we can satisfy them 100 % unless it is so difficult to bring customer happy with our product. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. So get in our audience’s head and start doing your mind Layout.
Since we have different customers along from google, twitter and facebook and many other social media websites etc .We have to modify our message from one customer to others, each prefers in an peculiar way. Online Businesses with more landing pages (30+) will generate 7x more leads than those with only a minimum number of landing pages, so these landing pages would get less value comparing to them with more and they gain lot of money. Ideally we want a perfect and standard landing page for each ad group, but this is a pretty heavy process, so start where we can proceed. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive and Great landing pages.
A landing page should offer all the necessary information, but not so much as to collapse (and as a result, drive away) the visitor. Provide the essential and basic information that will interest our audience and nothing more.
Content is the King in the website page that attracts the visitors. So Provide Rich, useful, qualified and real content and relevant too. Good, confident content inspires trust.
Great landing pages keep careful note of all pathways entering and leaving their page. There should not be too much clumsiness in the link that leads the visitors to their desired pathway. It’s important that you limit exit points (in this case, hyperlinks) leaving your page. The goal is to filter the visitors down their desired pathway, and the links should be used sparingly.
Call to actions can be present in the Top headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no confusion for the visitors to do what next steps and exactly what you want them to do in big, bold text. For example Kajabi style marketing, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
Mostly great landing pages use the main headline to confirm the visitor’s offer and use a sub heading for more explanation about their product or value proposition. An example might be, “Free Facebook Marketing EBook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (sub heading).
Accordingly, Kiss Metrics suggests using specific “hypnotic” words to have many view of visitors. Using the word “you” makes your copy feel personal and intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these reasonable and worthy words on your landing page.
Don’t bore the visitor by explaining too much about yourself (The truth is, visitors don’t care about your goals or your aspirations). They’re only looking out for what you can do for them and how you can improve their life.
Video landing pages can make complex products more accessible and understandable and entertain your visitors at the same time.
The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users namely some discounts and flat free offer for some particular debit or credit cards and specify adding points to their cards and that’s what they actually desire. Broadcast why your offer rocks and you’re good to go.
It’s absolutely vital that the visitors will capture the essence of your offer with a quick glance, so it’s estimated to have about 8 seconds to convince users to stay on your page. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild,frantic animals looking for a quick meal, so serve it up fast!
Bright, eye-catching images make for a more attractive page and a better user experience overall presenting the visitors desire in a pictorial manner.
Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. Web designers always tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next website pay special attention to your color choices and what they actually mean. To help you out with that we have created this beautiful infographic.
A color wheel (also referred to as a color circle) is a visual representation of colors arranged according to their chromatic relationship. Begin a color wheel by positioning primary hues equidistant from one another, then create a bridge between primaries using secondary and tertiary colors.
Color plays a major role in our visual perception as it influences our reactions about world around us. A fundamental grasp of color perception and psychology in graphic and web-design is much critical in order to create palettes that evoke the appropriate audience reactions.
So In this article we are going to cover the basic color theory which helps web designers to make their sites more prominent for their audience.
The hottest and the most dynamic color, red is activating, stimulating, passionate, exciting, powerful, and expanding.
Red is mostly used minimally in its purest form as an accent to draw attention to critical elements. In short it is highly used for depicting designs that portray power or passion.
Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Most of the digital agencies will apply orange and green on their logo.
Yellow is the brightest and energizing color. It stands for happiness, warm and expensive. Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color. Yellow is mostly used to have an impression. In designs you can mostly see yellow in Reverse based color (In offers, deals & discounts).
Green is a cool secondary color which is calming, balancing and rejuvenating. Green represents stability and inspires possibility. Green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural.
Green is mostly used to balance and harmony in a design. Dark Green is used to represent stability and affluence.
Blue represents dependability, trustworthiness and security. It can also characterize calm and spirituality. Blue is a cool and calming color that shows creativity and intelligence.
Dark Blues are excellent for corporate and business designs. You can highly see the domination of blue in big corporates, educational sectors. Lighter blues can be used for social websites that represents friendliness.
Purple represents nobility, abundance and dignity, but can also stand for creativity and imagination. Purple is a color intermediate between blue and red. It is similar to violet, but unlike violet, which is a spectral color with its own wavelength on the visible spectrum of light, purple is a composite color made by combining red and blue.
Brown represents wholesomeness and reliability. A stable color, brown can be associated with experience and comfort. Light brown (Ivory) represents calm, elegance and purity. Brown says stability and approachability. It is the color of our earth and is associated with all things natural or organic.
Mostly all these are used as a backdrop in designs in conjunction with brighter accent colors.
Black: Represents power, elegance and modernity. It can also characterize mysteriousness.
Gray: Represents neutrality and calm. A lack of energy can be associated with conservative design.
White: Always represents clarity, calmness & openness. Can be associated with simplicity and sterility.
So.. Anything I left to say ? Pls comment below
Are you a newbie Web designer / Freelancer? Then I dedicate this article to you from JoomlaBuff team. If you thought that designing & coding skills only helps you in your career, then you are wrong. You must change your mindset & tune yourself to learn some skills which are associated & interlinked with Web designing. In this article we are going to review about 5 essential key-skills that every designer must develop. These skills are not just a value added thing; it’s also an essential thing to stay yourself unique from the market & also to sustain in this competitive digital market.
So let me clear about the word “Communication” here before going deeper into the topic. Communication doesn’t point any specific language, However to communicate a language is essential.
“Effective communication is the glue that helps you deepen your connections to others and improve teamwork, decision making, and problem solving.”
Speaking the truth you can’t learn this skill on any university. This is a learning skill which can be achieved by practicing. Also, a lot of small disputes can be resolved easily if you are good at communicating. So, communicate well, in order to survive and be successful.
Planning is essential for every action to have a positive reaction. So as a web designer you must have a clear planning on paper work before getting into design. Planning is not only an action; It’s an essential & initial phase of every web design project. So we suggest to concentrate more on this phase to maintain your quality & customer relations.
Here are some important facts you must consider
“Never proceed this phase as a Designer. Be a customer of that website that you are going to build to complete the phase successfully”
Of course Planning is a hectic phase when it comes to a small scale business. We have to think in all perspective to complete this phase successful.
Typography is an art of displaying content. Typography is so closely bonded with web design, many people suffer the misconception that its purpose is to make the site beautiful. They are wrong. The main purpose of typography has nothing to do with beauty. It is actually readability that typography aims at. This does not mean that it should not look pretty at the same time, but beauty is just an added bonus here. The main goal that stands before the typographer is to make sure that the type is readable.
Color is at the heart of web design because it helps to establish the theme and motive of any effective design. In addition, it also works on some psychological aspects, where colors influence how a site visitor views his user experience.
Again coming to the point Web Designing is an art. Typography & color are the two eyes of Web designing. As an artist web designer must focus on readability & gain user attraction for conversion. These two (Typography & Color Sense) are most important and essential skills that every WebDesigner must be aware of.
Before getting into learning about the importance of learning, Lets have a look what these successful gurus say about Learning..
Life is like riding a bicycle. To keep your balance you must keep moving.
Live as if you were to die tomorrow. Learn as if you were to live forever.
Life is a succession of lessons which must be lived to be understood.
One of the best things about life is that we never have to stop learning. There are always new skills to learn and techniques for us to adopt. When you look at the most successful people in the world, they understand this. Warren Buffet spends most of his time reading. The best entrepreneurs in the world don't act like they know everything. They all understand the fact that they have to continuously learn to be successful.
As a Web Designer you must keep updated with new web technologies and some basic informative knowledge about your customer business which is helpful for planning phase as mentioned above.
Most of the web designers work as Freelancers & at one point some of them start building their brand & work with a team to move ahead in their career. Also as Freelancers we always keep bidding on larger level projects to enhance our profile. So I hardly insist to develop both your business and Listening skill to improve yourself and stay unique from the market.
Without business skills, you’ll be struggling in the all-important areas like marketing, Sales, finding clients, maintaining clients and doing all this productively.
Improving Listening skill is not a matter. Just we have to understand what others say about. Even you are a geek in Web designing, Attend some meetings & webinars and gain more exposure. For example there are many social media groups for Professional Web Designers. You can just join the group and learn few things from others.
“We have two ears and one mouth, So we should listen more than we say.”
You may have a doubt that “How can I improve my Business skill without an MBA ?”
Here is our experimental answer ...
When comes to Business skill you can gain it only by having experience.
Experience is not only just doing a thing for more years. Experience is related to the word Experimenting which implicates that we should gain some outcome. It may be failures, success or a case study.
So do you think that you have more valid essential skills for web designer to specify in this article.. Pls reply your voice over comments.