Finance & Consulting Business Joomla Template
Finance, Consulting & Professional Business Joomla Template
What is Typography? History & some Classifications:To attract the crowd and make the brand name impressed typography would be the best tool for any graphics designers. To present a perfect and beautiful design for clients then a graphic designer should spend some time on peculiar typographic styles. Lets us take a look on psychology of typography and its importance for graphic designer to create a impact.
Typography is a form of art. This art form is more than just being able to pick out a certain font, though the font or typeface used does pay an essential part, typography is very important. Effectively, typography is the forerunner of typeface and it is responsible for the betterment of looking elegant and presentable.
If you want anything to be explained well and effectively then typography is the best way of expressing it. For example, it can completely depict the consumer’s intellection of a brand. If you want to check the power of typography then you can take a look of reputed companies and their designs.
Most typefaces can be classified into one of four basic groups, those with serifs, those without serifs, scripts and decorative styles. These classifications can be helpful in finding, choosing and combining typefaces.
In typography the Serif style fonts are easier to be read in printed form. This is because the letters are individual and so it is easier for human brains to understand the words.
If words are typed without serifs then the human brain may find difficult to understand the words.
Serifs are used in improving the contrast of letters and creating space between letters for easy identification. Thus Serifs are used to guide the horizontal flow of eyes.
Serifs are used for body text, by reason of more legible and less likely to cause fatigue.
Serif Type Styles
This category is called as an ancient type; it is created between the late 15th and mid 18th centuries.
The axis of curved strokes is normally inclined to the left in these designs. The contrast in character stroke weight is not dramatic, and hairlines tend to be on the heavy side. Serifs are almost always bracketed in old style designs and head serifs are often angled.
Example of this type serif is The Adobe Garamond type face.
This style is established in the mid 18th century. These typefaces represent the transition between old style and neoclassical designs, and incorporate some characteristics of each.
The axis of curve strokes can be inclined in transitional designs; the strokes normally have a vertical stress. Serifs are still bracketed and head serifs are oblique.
Example of this type serif is The Times New Roman type face.
Neoclassical & Didone
These are typefaces created within the late 18th century, Since the mid 20th century, they have also been classified as neoclassical or didone.
The axis of curved strokes is vertical, with little or no bracketing. In many cases, stroke terminals are “ball” shapes rather than an evocation of a broad pen effect. These tend to be highly mannered designs, with clearly constructed letters.
Example of this type serif is The Bodoni type face.
Slab serif typefaces became popular in the 19th century for advertising display. To many readers, slab serif type looks like san serif type.
Example of this type serif is The Rockwell type face.
San serif is the typeface that does not have a small feature of serif at the end of strokes.
San serif fonts are better on the web rather than printed. Printed words will have minimum of 10000 dots per inch. However computer monitors will have 100 dots per inch.
San serif is better at small fonts because of its simple forms. San serif is used for Emphasis. Children’s can read this type of words easier because of its simplicity. Children’s can also recognize the word by this elegant font shape and style.
Grotesque Sans Serif
These are the first commercially popular sans serif typefaces. This category also includes more modern, sans serif designs patterned after the first grotesques. Stroke contrast is less pronounced than earlier designs, and much of the “squareness” in curved strokes has been rounded.
Example of this type San serif is The Franklin Gothic typeface.
Square Sans Serif
These designs are generally based on grotesque character traits and proportions, this type will have a dramatic squaring of normally curved strokes. They usually have more latitude in character spacing than their sans serif.
Geometric Sans Serif
Simple geometric shapes influence the construction of these typefaces. Strokes have the appearance of being strict monoclines and character shapes are made up of geometric forms. But Geometric sans tend to be less readable than grotesques.
Example of this type San serif is The Futura typeface.
Humanistic Sans Serif
These are based on the proportions of Roman inscriptional letters. Humanistic sans serif typefaces also closely match the design characteristics and proportions of serif types, often with a strong calligraphic influence.
Example of this type San serif is The Tahoma typeface.
These typefaces are derived from 17th century formal writing styles. The characters will have stroke.
These scripts mimic calligraphic writing. This appears with a flat flip or non flat flip writing. It can also be connected or un-connected.
Black letter & Lombardic Scripts
These typefaces are patterned on manuscript lettering prior to the invention of movable type.
These typefaces are designed to depict informalities.. Many times they appear to have been drawn with a brush. Normally, character strokes connect one letter to the next.
This is the largest category and also the most diverse. It is used for lengthy blocks of text, decorative typefaces are popular for signage, headlines and similar situations were a strong typographic statement is desired. It is also used for the design of tattoos and other graphic designs.
Cross-Browser Compatibility - There's nothing at all that you can do to actually guarantee the same view for everybody - instead guarantee an equivalent view for everybody. It’s not creating a pixel perfect replication of your ideal version of a site in all browsers. It ultimately has very little to do with what a website looks like, and a lot more to do with how it functions. The unique challenge of achieving this goal lies in the nature itself. An issue faced by web designers and developers while creating websites. Its major goal is that a website can be used by the largest possible audience with minimal variation in the user-experience.
If you are really building a global web product this is the most importartant checkList to increase your sales. As because global product must fit on all devices & browsers.
Cross-browser means web application works with all versions of all browsers. To claim cross-browser compatibility, the website is expected to support browsers such as Mozilla Firefox, Google Chrome, Opera, and Safari in addition to Internet Explorer and Netscape.
It mainly explains multiple user-agent compatibility than the browsers itself. The term 'compatibility' in cross-browser compatibility refers mainly to "equivalent performance under alternative conditions". Equivalent that it will be helpful to obtain similar information and use functions of the site to the same actions as it is in other browsers.
Creating a website might sound easy, but developing and designing one that looks the same on all browsers can be tough; and for many years browser compatibility has been one of the hardest parts of web development.
A good way to ensure that a website will work for as many users as possible is to -
- Design sites to HTML, CSS, DOM and other standards
- To test sites with common browsers that implement these standards well, and
- To build your website well so that it degrades well to user convenience.
One of the things that make a website really successful is its ability to run without problems on more than one type of browser. It is defined as the ability of a website, client-side script or web application to run in different environments that are able to sustain it and undergo degradation when features are not supported. This feature may also be referred to as cross-browser compatibility and it is the ability of the website not that of the browser to support it.
Testing the cross-browser compatibility of your website is something each website owner should do. At times your website visitors may not be using the same preferred web browser as yours. But if, while designing a new website you have done your target audience research, you will have a list of the most common browsers your website visitors usually make use of. In which case, a safe policy is to have an idea of each webpage that is viewable in as many browsers as possible.
So while creating a cross-browser compatible website makes sure:
- You use only standard complaint coding
- Not to use browser specific HTML tags and features, and
- Make sure to validate your webpages at all times.
Cross-Browser Compatibility is something that makes a website great when it is compatible in multiple browsers, regardless of its version. It’s basically the ability for a website, web application and HTML construct or client-side script to support all web browsers. When you identify the many common browsers your clients/visitors use, you need to make sure the different browsers display websites which are one and the same.
But it's almost impossible to install all the different browsers in one machine; but there are some ways - such as web services and tools - that help you find how these websites look in other browsers if possible.
Few tools are:
1. Browser shots - a free and most popular cross platform multiple-browser compatibility test used by web designers,
2. Browser Sandbox - allows you to run different browsers from your browser, and
3. Brows cramp - tests compatibility of design with Mac OS X browsers.
It’s always a web designer/developer's goal to give their website visitors better experience on viewing their site. A consistent look on every browser leaves with any visitor a good impression of the site. And cross-browser compatibility's major guiding line too appears to be in its immediate appearance for most developers and designers; because completely disregarding what we may know about the behavior of a site, clients tend to be very visually oriented. But the absolute key to cross-browser compatibility is simply functionality. A lack of cross-browser compatibility doesn't mean that something looks different; it just means that it "doesn't work".
So here are some significant Styling Tips and Tricks to make your website development and designing easier -
- To Use CSS Reset:
Some browsers have different interpretations towards values for styles like margin and padding; so to fix this issue adding a CSS reset at the start of your style sheet helps you reset all CSS elements giving you complete control to your style sheet.
- Validate Your HTML and CSS:
Using W3C HTML Validator and CSS Validator or your own tools that work better for you is helpful in designing and development.
- Use Vendor Prefixes:
Using vendor prefixes saves you a lot of time without worrying if browser supports your CSS; its good to know certain drawbacks if a browser supports particular CSS property.
- Always Test Your Website Using Different Browsers:
Using an emulator as spoon-plugin might save you sometime but it is highly recommended if you test your certain website directly on the actual browser itself.
- Use Simple Coding Techniques:
Coding simply makes the whole workflow easier and faster; using simple elements in building up your website makes browser's task a lot easier to read your site.
What is a Landing Page? InDigital marketing, alanding page is also known as a "lead capture page" or a "lander", or a "destination page", which is a single web page that appears in response to clicking the particular link from the search result. The landing page will usually display directed sales copy that is a logical extension of the advertisement.
Landing pages are made to different offers that are essential for providing a quality experience for visitors and driving conversions with a focused message that matches each user’s need. So before building a Landing page template there are some notable things that designer must know to get more conversions using his design.
What makes a great landing page?
What are all the points to be noted on building a landing page?
We’ll walk you through what you need to know to make it happen!!!
In this ideal and competitive digital world, people search for more online products and prefer more online transactions, so the goal for creating landing pages are to understand and answer these valuable questions to create an effective landing page.
What would visitors do upon reaching your landing page?
Would they buy something? Fill out a form?
Sign up for a newsletter?
Download an eBook?
The first step for any strategy is determining goals. We have to define conversions before we track conversions.
Designers must know the answers for these following questions.
Whom we are competing with?
What are they doing?
What is their Success key point?
What are their drawbacks?
How can I copy their success?
Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow the same.
We have to understand the audience hopes, dreams, and aspirations? Though it looks as a silly thing, but it’s true to some degree – the better we understand our audience, the more we can get their wants and needs. Only if we understand our customer we can satisfy them 100 % unless it is so difficult to bring customer happy with our product. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. So get in our audience’s head and start doing your mind Layout.
Since we have different customers along from google, twitter and facebook and many other social media websites etc .We have to modify our message from one customer to others, each prefers in an peculiar way. Online Businesses with more landing pages (30+) will generate 7x more leads than those with only a minimum number of landing pages, so these landing pages would get less value comparing to them with more and they gain lot of money. Ideally we want a perfect and standard landing page for each ad group, but this is a pretty heavy process, so start where we can proceed. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive and Great landing pages.
A landing page should offer all the necessary information, but not so much as to collapse (and as a result, drive away) the visitor. Provide the essential and basic information that will interest our audience and nothing more.
Content is the King in the website page that attracts the visitors. So Provide Rich, useful, qualified and real content and relevant too. Good, confident content inspires trust.
Great landing pages keep careful note of all pathways entering and leaving their page. There should not be too much clumsiness in the link that leads the visitors to their desired pathway. It’s important that you limit exit points (in this case, hyperlinks) leaving your page. The goal is to filter the visitors down their desired pathway, and the links should be used sparingly.
Call to actions can be present in the Top headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no confusion for the visitors to do what next steps and exactly what you want them to do in big, bold text. For example Kajabi style marketing, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
Mostly great landing pages use the main headline to confirm the visitor’s offer and use a sub heading for more explanation about their product or value proposition. An example might be, “Free Facebook Marketing EBook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (sub heading).
Accordingly, Kiss Metrics suggests using specific “hypnotic” words to have many view of visitors. Using the word “you” makes your copy feel personal and intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these reasonable and worthy words on your landing page.
Don’t bore the visitor by explaining too much about yourself (The truth is, visitors don’t care about your goals or your aspirations). They’re only looking out for what you can do for them and how you can improve their life.
Video landing pages can make complex products more accessible and understandable and entertain your visitors at the same time.
The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users namely some discounts and flat free offer for some particular debit or credit cards and specify adding points to their cards and that’s what they actually desire. Broadcast why your offer rocks and you’re good to go.
It’s absolutely vital that the visitors will capture the essence of your offer with a quick glance, so it’s estimated to have about 8 seconds to convince users to stay on your page. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild,frantic animals looking for a quick meal, so serve it up fast!
Bright, eye-catching images make for a more attractive page and a better user experience overall presenting the visitors desire in a pictorial manner.
The web world is a unique environment which is constantly changing and evolving. Every year, some trends are born; some fade and some just continue to prosper. Much like pixels are to an image, these design elements come together to create the face of the internet as we know it. It’s no secret that the graphic evolutions we view on our screens are often the results of giant tech and web companies innovations. But design is also affected by a wide variety of time-sensitive elements such as fashion, news phenomena, cultural events and more.
In general trends are well-known changes that happen in all creative fields, and web design is no different. Born of experimentation and innovation, trends are the driving factors for change, which (for the most part) push an industry forward for the better.
So this article is specifically crafted and curved for freelance web developers and web designing agencies whom are looking to implement new trends on your products for your customers.
This concept (micro/mini interactions) has really swept the feet of many web developers since 2016 as it allows the users to feel a good experience on surfing a web page. No doubt that this method is going to be implemented by various dev’s with variety of UI experiences.
It’s not new that giving more priority to mobile devices, But with more peoples using their smartphones to connect to internet ad access their favorite apps, more companies are likely to pick this approach first which is going to be a rocking trend in 2017.
As because designing for mobile has more restrictions than designing for devices with larger screens like desktops and laptops, the mobile first approach will also give the brand insights on what core content and messages they really want to communicate.
Storytelling is one of the most powerful approaches that when done right, can attract a lot of visitors to your website. Here are the storytelling trends that brands are likely to implement on their corporate sites in upcoming years.
The use of videos to communicate brand messages to users has been abundant, and there is more to come in 2017. With video taking 79% of all consumers Internet traffic by 2018. More-over the development with HTML-5 , CSS and jQuery have allowed brands to include animations on their website to engage users. This is not just a trend but it’s a strategy that we have to implement particularly if the company is a product based.
The hamburger menu is a button typically placed in the top left or top right of a graphical user interface. It carries an icon consisting of three parallel horizontal lines and is named for its resemblance to the layers in a hamburgers, hotdogs, or pancakes.While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.
This is a huge trend and has become almost synonym with agency websites this year. Everyone has it. And so they should, because it looks great and it gives the visitor a feeling that the website is part of the brand. This shows an extreme symptom for a brand communication especially when it comes to a new business.
Having a background images that fills the whole browser window is nothing new, it’s probably at the top of the classic post Actual Web Design Trend, but this is taking it to a new level. Add some mouse hover effects on your background image and you’re good to go.
It’s not a new trend, but currently more brands are giving importance to this. Responsive design makes a website dynamic, allowing to adjust and rearrange its content depending on the screen size of the device. In result brands can make significant cost savings using this approach since they only need to build a single site, which effectively delivers content on various devices.
It’s a trending technology, which refers to the use of sense of touch in a user interface, such as a virtual keyboard, whose individual keys provides a tactile feedback when pressed. Through the years, this technology has undergone a lot of advancements.
It’s not a trending, but it’s always an evergreen fact for the uniqueness of a web-Page. We have seen a lot of websites that look and work in a very similar way for some time now. Because of this, more brands are more likely to move away from using stock images, videos and icons on their website and instead, produce original assets that can make them stand out from the crowd this year 2017.
Hope you all remember the material design introduced by Google back in 2014. With its flat colors and simple design users can interact with the website more fluidly and intuitively, making it a consistent trend in WebDesign in the upcoming years.
Another shift that we are likely to seen in 2017 is the number of brands that will use parallax scrolling on their websites. Parallax is a scrolling mechanic which gives the illusion of 3D to users. Again this is more useful for brands who want to make their website as unique and dynamic as possible while serving its purpose to users.
So, Anything we left //? Kindly comment down..
Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. Web designers always tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next website pay special attention to your color choices and what they actually mean. To help you out with that we have created this beautiful infographic.
A color wheel (also referred to as a color circle) is a visual representation of colors arranged according to their chromatic relationship. Begin a color wheel by positioning primary hues equidistant from one another, then create a bridge between primaries using secondary and tertiary colors.
Color plays a major role in our visual perception as it influences our reactions about world around us. A fundamental grasp of color perception and psychology in graphic and web-design is much critical in order to create palettes that evoke the appropriate audience reactions.
So In this article we are going to cover the basic color theory which helps web designers to make their sites more prominent for their audience.
The hottest and the most dynamic color, red is activating, stimulating, passionate, exciting, powerful, and expanding.
Red is mostly used minimally in its purest form as an accent to draw attention to critical elements. In short it is highly used for depicting designs that portray power or passion.
Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Most of the digital agencies will apply orange and green on their logo.
Yellow is the brightest and energizing color. It stands for happiness, warm and expensive. Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color. Yellow is mostly used to have an impression. In designs you can mostly see yellow in Reverse based color (In offers, deals & discounts).
Green is a cool secondary color which is calming, balancing and rejuvenating. Green represents stability and inspires possibility. Green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural.
Green is mostly used to balance and harmony in a design. Dark Green is used to represent stability and affluence.
Blue represents dependability, trustworthiness and security. It can also characterize calm and spirituality. Blue is a cool and calming color that shows creativity and intelligence.
Dark Blues are excellent for corporate and business designs. You can highly see the domination of blue in big corporates, educational sectors. Lighter blues can be used for social websites that represents friendliness.
Purple represents nobility, abundance and dignity, but can also stand for creativity and imagination. Purple is a color intermediate between blue and red. It is similar to violet, but unlike violet, which is a spectral color with its own wavelength on the visible spectrum of light, purple is a composite color made by combining red and blue.
Brown represents wholesomeness and reliability. A stable color, brown can be associated with experience and comfort. Light brown (Ivory) represents calm, elegance and purity. Brown says stability and approachability. It is the color of our earth and is associated with all things natural or organic.
Mostly all these are used as a backdrop in designs in conjunction with brighter accent colors.
Black: Represents power, elegance and modernity. It can also characterize mysteriousness.
Gray: Represents neutrality and calm. A lack of energy can be associated with conservative design.
White: Always represents clarity, calmness & openness. Can be associated with simplicity and sterility.
So.. Anything I left to say ? Pls comment below
Imagery & Typo always plays a vital role on making the website prettier & will add more professional flavor for your webpage. Selecting Images for website is always a hectic case for designers. Mostly high quality images will be priced much where freelancers / Beginners can’t access those packages. So I made a deeper analysis where you can get best stock-images for free.
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Picjumbo is a collection of totally free photos for your commercial & personal works. New photos are added daily from a wide variety of categories including abstract, fashion, nature, technology and much more.
Stockpic dishes up 10 new photos every two weeks that you can use on your website, as part of a template, in an ad, and ... well, pretty much anywhere. You can check out the latest 100 pictures here, or browse through categories like landscapes, people, and technology until you find the perfect fit.
Simple, trendy photos of the startup environment and equipment. An excellent resource for startups, bloggers, publishers, websites, designers, developers, creators & everyone else.
All of the photos on the Freerange website comes from a pool of both in-house photographers, as well as a growing community of external contributors.
Not only is there a lot to choose from, but the photos are good quality, too. Images provided directly (in-house) by Freerange Stock originate one of two ways. They are either digitally photographed on Canon DSLR cameras or they are a high resolution (4000 dpi) Nikon scan of an original 35mm slide," according to the resources.
Unsplash was one of the pioneers of free stock photos with “do whatever you want” licence, formally known as Creative Commons Zero (CC0), which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer.
Hundreds of high-resolution images added weekly. All photos are free from copyright restrictions, meaning no attribution is required. It has a large selection of beautiful free stock photos and high resolution images. The site also has a very handy search feature making it easy to browse through the thousands of images available. In addition, the site tracks views and downloads so you can find the most popular photos available.
Life of Pix is a resource created by the LEEROY creative agency offering free high-resolution photos with no copyright restrictions. New pictures are added weekly. Free high-resolution photos under public domain, mentioned CC0 licence.
Gratisography offers free high-resolution pictures you can use on your personal and commercial projects. New awesome pictures are added weekly and are free of copyright restrictions. All pictures are captured by Ryan McGuire of Bells Design.
This collection of vintage photos comes from the public archive via Flickr Commons. According to the website, the photos are free of any known copyright restrictions.
That said, while it's likely that they are safe to use for things like blog posts and hero images, you'll want to read up on the rights and usage below before you use them for any type of commercial project.
Pixabay serves as a repository for a ton of quality photos that released under Creative Commons CC0 into the public domain. The site is clean and intuitive, making it easy to navigate your way through the 780K+ free photos, vectors, and illustrations.
The main search bar even allows you to filter your query down by factors like media type, orientation, color, and minimum dimensions.
A delicious resource of free realistic food images in high resolution and free digital goods related to food. You can download 1000+ beautiful realistic free food pictures in high resolution. This is also a marketplace where the photographers can submit their work & showcase their pixels.
One of the most exhaustive directories of open-source images, FreeImages is my go-to resource when I'm working on new web projects. While most stock-photo sites focus on a small niche (usually landscape photography), FreeImages offers thousands of pictures from a diverse set of categories.
E-commerce is booming day-by-day in all aspects by expanding its arena and sectors. Back in 2000 E-commerce was started in banking sector. And now it has reached to all the retail sectors like fashion, electronics, gadgets, learning & so... When you look after all sectors Books are the most hassle free product to sell online. It may be an E-Book or Paper craft, as it is so transparent on pricing and product description. For example in other sectors like clothing the problem is sizing & when it comes to gadgets and electronics issue may be damage or much price difference between the merchants.
So there are huge demand for apps like Amazon Kindle and online bookstore. So let’s get deeper into the rapid hole about how to build a website for online bookstore.
We recommend you the product Bookstore for your selling your e-books / books online.
Bookstore is a website template for selling books online. Simply Bookstore is an E-Commerce product exclusively built to sell your books online.
Your search for the best responsive Joomla Template for e-commerce ends with Bookstore. Although it is a multi-purpose template that comes ready for any of your business choices, you can easily customize Bookstore when it comes to online book shop (selling books online).
Bookstore - One stop place for e-commerce & EBook Needs!
It's a robust, responsive, super-cool Joomla Template for e-commerce and EBook requirements. Bookstore gives a better facelift to your idea of running an Online Store. Be it your need selling physical products or eBooks, Bookstore comes as a perfect solution. What's more attractive about the template is, it comes with 5 different type of homepage layouts and 9 trending colors.
Bookstore is a perfect bundle of all latest technologies like T3 framework, Bootstrap 3x, Joomla 3.x, Akeeba Subscription, J2store Joomla Shopping Cart, 5 Layout Variations, 9 Predefined colors and preset themes and much more.
Bookstore is the one stop solution for almost all business needs of yours. From super-Joomla e-commerce website to eBook subscription, any of your electronic dreams comes true with it. Modify it, customize the feature as the ways you like them to be. Run your business with super-duper-ease.
Bookstore is a responsive Joomla template built on T3 framework. It is almost an half-baked product for E-commerce business. Any developer can easily develop the website less than 48hrs.