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Ranjith Baskaran

Ranjith Baskaran

Progressive and open minded Business professional with over 4+ years of experience in digital media & Outsourcing Industries. Dedicated and self-motivated professional with the ability to thrive in collaborative work environment. Interested in Blogging & Digital Marketing and Passionated with Startup Eco-system. 

What is Typography? History & some Classifications:

To attract the crowd and make the brand name impressed typography would be the best tool for any graphics designers. To present a perfect and beautiful design for clients then a graphic designer should spend some time on peculiar typographic styles. Lets us take a look on psychology of typography and its importance for graphic designer to create a impact.

What is typography?

Typography is a form of art. This art form is more than just being able to pick out a certain font, though the font or typeface used does pay an essential part, typography is very important. Effectively, typography is the forerunner of typeface and it is responsible for the betterment of looking elegant and presentable.

How Typography works

If you want anything to be explained well and effectively then typography is the best way of expressing it. For example, it can completely depict the consumer’s intellection of a brand. If you want to check the power of typography then you can take a look of reputed companies and their designs.

Type Classifications

Most typefaces can be classified into one of four basic groups, those with serifs, those without serifs, scripts and decorative styles. These classifications can be helpful in finding, choosing and combining typefaces.

SERIFS

In typography the Serif style fonts are easier to be read in printed form. This is because the letters are individual and so it is easier for human brains to understand the words.

If words are typed without serifs then the human brain may find difficult to understand the words.

Serifs are used in improving the contrast of letters and creating space between letters for easy identification. Thus Serifs are used to guide the horizontal flow of eyes.

Serifs are used for body text, by reason of more legible and less likely to cause fatigue.

Serif Type Styles

Old style

This category is called as an ancient type; it is created between the late 15th and mid 18th centuries.

The axis of curved strokes is normally inclined to the left in these designs. The contrast in character stroke weight is not dramatic, and hairlines tend to be on the heavy side. Serifs are almost always bracketed in old style designs and head serifs are often angled.

Example of this type serif is The Adobe Garamond type face.

Transitional

This style is established in the mid 18th century. These typefaces represent the transition between old style and neoclassical designs, and incorporate some characteristics of each.

The axis of curve strokes can be inclined in transitional designs; the strokes normally have a vertical stress. Serifs are still bracketed and head serifs are oblique.

Example of this type serif is The Times New Roman type face.

Neoclassical & Didone

These are typefaces created within the late 18th century, Since the mid 20th century, they have also been classified as neoclassical or didone.

The axis of curved strokes is vertical, with little or no bracketing. In many cases, stroke terminals are “ball” shapes rather than an evocation of a broad pen effect. These tend to be highly mannered designs, with clearly constructed letters.

Example of this type serif is The Bodoni type face.

Slab Serifs
Slab serif typefaces became popular in the 19th century for advertising display. To many readers, slab serif type looks like san serif type.
Example of this type serif is The Rockwell type face.

Sans Serif

San serif is the typeface that does not have a small feature of serif at the end of strokes.

San serif fonts are better on the web rather than printed. Printed words will have minimum of 10000 dots per inch. However computer monitors will have 100 dots per inch.

San serif is better at small fonts because of its simple forms. San serif is used for Emphasis. Children’s can read this type of words easier because of its simplicity. Children’s can also recognize the word by this elegant font shape and style.

Sans Serif Type Styles

Grotesque Sans Serif

These are the first commercially popular sans serif typefaces. This category also includes more modern, sans serif designs patterned after the first grotesques. Stroke contrast is less pronounced than earlier designs, and much of the “squareness” in curved strokes has been rounded.

Example of this type San serif is The Franklin Gothic typeface.

Square Sans Serif
These designs are generally based on grotesque character traits and proportions, this type will have a dramatic squaring of normally curved strokes. They usually have more latitude in character spacing than their sans serif.

Geometric Sans Serif
Simple geometric shapes influence the construction of these typefaces. Strokes have the appearance of being strict monoclines and character shapes are made up of geometric forms. But Geometric sans tend to be less readable than grotesques.

Example of this type San serif is The Futura typeface.

Humanistic Sans Serif
These are based on the proportions of Roman inscriptional letters. Humanistic sans serif typefaces also closely match the design characteristics and proportions of serif types, often with a strong calligraphic influence.

Example of this type San serif is The Tahoma typeface.

Script Type Styles

Formal Scripts

These typefaces are derived from 17th century formal writing styles. The characters will have stroke.

Calligraphic Scripts

These scripts mimic calligraphic writing. This appears with a flat flip or non flat flip writing. It can also be connected or un-connected.

Black letter & Lombardic Scripts
These typefaces are patterned on manuscript lettering prior to the invention of movable type.

Casual Scripts
These typefaces are designed to depict informalities.. Many times they appear to have been drawn with a brush. Normally, character strokes connect one letter to the next.

Decorative Styles
This is the largest category and also the most diverse. It is used for lengthy blocks of text, decorative typefaces are popular for signage, headlines and similar situations were a strong typographic statement is desired. It is also used for the design of tattoos and other graphic designs.

Cross-Browser Compatibility - There's nothing at all that you can do to actually guarantee the same view for everybody - instead guarantee an equivalent view for everybody. It’s not creating a pixel perfect replication of your ideal version of a site in all browsers. It ultimately has very little to do with what a website looks like, and a lot more to do with how it functions. The unique challenge of achieving this goal lies in the nature itself. An issue faced by web designers and developers while creating websites. Its major goal is that a website can be used by the largest possible audience with minimal variation in the user-experience.

If you are really building a global web product this is the most importartant checkList to increase your sales. As because global product must fit on all devices & browsers.

So what is Cross-Browser Compatibility?

Cross-browser means web application works with all versions of all browsers. To claim cross-browser compatibility, the website is expected to support browsers such as Mozilla Firefox, Google Chrome, Opera, and Safari in addition to Internet Explorer and Netscape.

It mainly explains multiple user-agent compatibility than the browsers itself. The term 'compatibility' in cross-browser compatibility refers mainly to "equivalent performance under alternative conditions". Equivalent that it will be helpful to obtain similar information and use functions of the site to the same actions as it is in other browsers.

Creating a website might sound easy, but developing and designing one that looks the same on all browsers can be tough; and for many years browser compatibility has been one of the hardest parts of web development.

       A good way to ensure that a website will work for as many users as possible is to -

       - Design sites to HTML, CSS, DOM and other standards

       - To test sites with common browsers that implement these standards well, and

       - To build your website well so that it degrades well to user convenience.

Why Cross-Browser testing is Essential?

One of the things that make a website really successful is its ability to run without problems on more than one type of browser. It is defined as the ability of a website, client-side script or web application to run in different environments that are able to sustain it and undergo degradation when features are not supported. This feature may also be referred to as cross-browser compatibility and it is the ability of the website not that of the browser to support it.

Testing the cross-browser compatibility of your website is something each website owner should do. At times your website visitors may not be using the same preferred web browser as yours. But if, while designing a new website you have done your target audience research, you will have a list of the most common browsers your website visitors usually make use of. In which case, a safe policy is to have an idea of each webpage that is viewable in as many browsers as possible.

So while creating a cross-browser compatible website makes sure:

       - You use only standard complaint coding

       - Not to use browser specific HTML tags and features, and

       - Make sure to validate your webpages at all times.

Cross-Browser Compatibility is something that makes a website great when it is compatible in multiple browsers, regardless of its version. It’s basically the ability for a website, web application and HTML construct or client-side script to support all web browsers. When you identify the many common browsers your clients/visitors use, you need to make sure the different browsers display websites which are one and the same.                                      

       But it's almost impossible to install all the different browsers in one machine; but there are some ways - such as web services and tools - that help you find how these websites look in other browsers if possible.

Few tools are:

       1. Browser shots - a free and most popular cross platform multiple-browser compatibility test used by web designers,

       2. Browser Sandbox - allows you to run different browsers from your browser, and

       3. Brows cramp - tests compatibility of design with Mac OS X browsers.  

       It’s always a web designer/developer's goal to give their website visitors better experience on viewing their site. A consistent look on every browser leaves with any visitor a good impression of the site. And cross-browser compatibility's major guiding line too appears to be in its immediate appearance for most developers and designers; because completely disregarding what we may know about the behavior of a site, clients tend to be very visually oriented. But the absolute key to cross-browser compatibility is simply functionality. A lack of cross-browser compatibility doesn't mean that something looks different; it just means that it "doesn't work".

       So here are some significant Styling Tips and Tricks to make your website development and designing easier -

 - To Use CSS Reset:  

Some browsers have different interpretations towards values for styles like margin and padding; so to fix this issue adding a CSS reset at the start of your style sheet helps you reset all CSS elements giving you complete control to your style sheet.

 - Validate Your HTML and CSS:

Using W3C HTML Validator and CSS Validator or your own tools that work better for you is helpful in designing and development.

 - Use Vendor Prefixes:

Using vendor prefixes saves you a lot of time without worrying if browser supports your CSS; its good to know certain drawbacks if a browser supports particular CSS property.

  - Always Test Your Website Using Different Browsers:

Using an emulator as spoon-plugin might save you sometime but it is highly recommended if you test your certain website directly on the actual browser itself.  

  - Use Simple Coding Techniques:  

Coding simply makes the whole workflow easier and faster; using simple elements in building up your website makes browser's task a lot easier to read your site.

 

 

What is a Landing Page?

InDigital marketing, alanding page is also known as a "lead capture page" or a "lander", or a "destination page", which is a single web page that appears in response to clicking the particular link from the search result. The landing page will usually display directed sales copy that is a logical extension of the advertisement.

Landing pages are made to different offers that are essential for providing a quality experience for visitors and driving conversions with a focused message that matches each user’s need. So before building a Landing page template there are some notable things that designer must know to get more conversions using his design.

What makes a great landing page?

What are all the points to be noted on building a landing page?

We’ll walk you through what you need to know to make it happen!!!

1. Understand the Goal:

In this ideal and competitive digital world, people search for more online products and prefer more online transactions, so the goal for creating landing pages are to understand and answer these valuable questions to create an effective landing page.

What would visitors do upon reaching your landing page?

Would they buy something? Fill out a form?

Sign up for a newsletter?

Download an eBook?

The first step for any strategy is determining goals. We have to define conversions before we track conversions.

2. Know your competitor:

Designers must know the answers for these following questions.

Whom we are competing with?

What are they doing?

What is their Success key point?

What are their drawbacks?

How can I copy their success?

Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow the same.

3. Understand your Audience:

We have to understand the audience hopes, dreams, and aspirations? Though it looks as a silly thing, but it’s true to some degree – the better we understand our audience, the more we can get their wants and needs. Only if we understand our customer we can satisfy them 100 % unless it is so difficult to bring customer happy with our product. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. So get in our audience’s head and start doing your mind Layout.

4. Know how they know us:

Since we have different customers along from google, twitter and facebook and many other social media websites etc .We have to modify our message from one customer to others, each prefers in an peculiar way. Online Businesses with more landing pages (30+) will generate 7x more leads than those with only a minimum number of landing pages, so these landing pages would get less value comparing to them with more and they gain lot of money. Ideally we want a perfect and standard landing page for each ad group, but this is a pretty heavy process, so start where we can proceed. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.

Checklists for Designing a Landing Page with more conversion rate

Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive and Great landing pages.

1. Short, Sweet, and Precise

A landing page should offer all the necessary information, but not so much as to collapse (and as a result, drive away) the visitor. Provide the essential and basic information that   will interest our audience and nothing more.

2. Provide high-quality content that inspires confidence

Content is the King in the website page that attracts the visitors. So Provide Rich, useful, qualified and real content and relevant too. Good, confident content inspires trust.

3. Clear Pathway

Great landing pages keep careful note of all pathways entering and leaving their page. There should not be too much clumsiness in the link that leads the visitors to their desired pathway. It’s important that you limit exit points (in this case, hyperlinks) leaving your page. The goal is to filter the visitors down their desired pathway, and the links should be used sparingly.

4. Clear Call to action

Call to actions can be present in the Top headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no confusion for the visitors to do what next steps and exactly what you want them to do in big, bold text. For example Kajabi style marketing, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!

5. Strong Headlines

Mostly great landing pages use the main headline to confirm the visitor’s offer and use a sub heading for more explanation about their product or value proposition. An example might be, “Free Facebook Marketing EBook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (sub heading).

6. Catchy words

Accordingly, Kiss Metrics suggests using specific “hypnotic” words to have many view of visitors. Using the word “you” makes your copy feel personal and intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these reasonable and worthy words on your landing page.

7. Concern about the visitor

Don’t bore the visitor by explaining too much about yourself (The truth is, visitors don’t care about your goals or your aspirations). They’re only looking out for what you can do for them and how you can improve their life.

8. Use Videos

Video landing pages can make complex products more accessible and understandable and entertain your visitors at the same time.

9. Awesome offer

The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users namely some discounts and flat free offer for some particular debit or credit cards and specify adding points to their cards and that’s what they actually desire. Broadcast why your offer rocks and you’re good to go.

10. Easy to read at a quick glance

It’s absolutely vital that the visitors will capture the essence of your offer with a quick glance, so it’s estimated to have about 8 seconds to convince users to stay on your page. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild,frantic animals looking for a quick meal, so serve it up fast!

11. Relevant, quality images

Bright, eye-catching images make for a more attractive page and a better user experience overall presenting the visitors desire in a pictorial manner.

The web world is a unique environment which is constantly changing and evolving. Every year, some trends are born; some fade and some just continue to prosper. Much like pixels are to an image, these design elements come together to create the face of the internet as we know it.

It’s no secret that the graphic evolutions we view on our screens are often the results of giant tech and web companies innovations. But design is also affected by a wide variety of time-sensitive elements such as fashion, news phenomena, cultural events and more.

In general trends are well-known changes that happen in all creative fields, and web design is no different. Born of experimentation and innovation, trends are the driving factors for change, which (for the most part) push an industry forward for the better.

So this article is specifically crafted and curved for freelance web developers and web designing agencies whom are looking to implement new trends on your products for your customers.

1. Micro Interactions :

This concept (micro/mini interactions) has really swept the feet of many web developers since 2016 as it allows the users to feel a good experience on surfing a web page. No doubt that this method is going to be implemented by various dev’s with variety of UI experiences.

2. Mobile First Approach :

It’s not new that giving more priority to mobile devices, But with more peoples using their smartphones to connect to internet ad access their favorite apps, more companies are likely to pick this approach first which is going to be a rocking trend in 2017.

As because designing for mobile has more restrictions than designing for devices with larger screens like desktops and laptops, the mobile first approach will also give the brand insights on what core content and messages they really want to communicate.

3. Interactive Storytelling via Infographics :

Storytelling is one of the most powerful approaches that when done right, can attract a lot of visitors to your website. Here are the storytelling trends that brands are likely to implement on their corporate sites in upcoming years.

4. Brand Communication via Explainer videos :

The use of videos to communicate brand messages to users has been abundant, and there is more to come in 2017. With video taking 79% of all consumers Internet traffic by 2018. More-over the development with HTML-5 , CSS and jQuery have allowed brands to include animations on their website to engage users. This is not just a trend but it’s a strategy that we have to implement particularly if the company is a product based.

5. Hamburger menu:

The hamburger menu is a button typically placed in the top left or top right of a graphical user interface. It carries an icon consisting of three parallel horizontal lines and is named for its resemblance to the layers in a hamburgers, hotdogs, or pancakes.While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.

6. Logo as Loader:

This is a huge trend and has become almost synonym with agency websites this year. Everyone has it. And so they should, because it looks great and it gives the visitor a feeling that the website is part of the brand. This shows an extreme symptom for a brand communication especially when it comes to a new business.

7. Disrupted background images :

Having a background images that fills the whole browser window is nothing new, it’s probably at the top of the classic post Actual Web Design Trend, but this is taking it to a new level. Add some mouse hover effects on your background image and you’re good to go.

8. More Responsive Design :

It’s not a new trend, but currently more brands are giving importance to this. Responsive design makes a website dynamic, allowing to adjust and rearrange its content depending on the screen size of the device. In result brands can make significant cost savings using this approach since they only need to build a single site, which effectively delivers content on various devices.

9. Hapnotic Feedback :

It’s a trending technology, which refers to the use of sense of touch in a user interface, such as a virtual keyboard, whose individual keys provides a tactile feedback when pressed. Through the years, this technology has undergone a lot of advancements.

10. Images and Typography :

It’s not a trending, but it’s always an evergreen fact for the uniqueness of a web-Page. We have seen a lot of websites that look and work in a very similar way for some time now. Because of this, more brands are more likely to move away from using stock images, videos and icons on their website and instead, produce original assets that can make them stand out from the crowd this year 2017.

11. Flat Designs :

Hope you all remember the material design introduced by Google back in 2014. With its flat colors and simple design users can interact with the website more fluidly and intuitively, making it a consistent trend in WebDesign in the upcoming years.

12. Parallax Scrolling :

Another shift that we are likely to seen in 2017 is the number of brands that will use parallax scrolling on their websites. Parallax is a scrolling mechanic which gives the illusion of 3D to users. Again this is more useful for brands who want to make their website as unique and dynamic as possible while serving its purpose to users.

So, Anything we left //? Kindly comment down..

Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. Web designers always tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next website pay special attention to your color choices and what they actually mean. To help you out with that we have created this beautiful infographic.

Color Wheel:

A color wheel (also referred to as a color circle) is a visual representation of colors arranged according to their chromatic relationship. Begin a color wheel by positioning primary hues equidistant from one another, then create a bridge between primaries using secondary and tertiary colors.

Fundamental Grasp of Colors:

Color plays a major role in our visual perception as it influences our reactions about world around us. A fundamental grasp of color perception and psychology in graphic and web-design is much critical in order to create palettes that evoke the appropriate audience reactions.
So In this article we are going to cover the basic color theory which helps web designers to make their sites more prominent for their audience.

RED – Where & Why?

The hottest and the most dynamic color, red is activating, stimulating, passionate, exciting, powerful, and expanding.
Red is mostly used minimally in its purest form as an accent to draw attention to critical elements. In short it is highly used for depicting designs that portray power or passion.

“Red is such an interesting color to correlate with emotion, because it's on both ends of the spectrum.”  
- Taylor Swift (American Musician)

ORANGE – Where & Why?

Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Most of the digital agencies will apply orange and green on their logo.

“There is no blue without yellow and without orange.”
Vincent Van Gogh (a Dutch Post-Impressionist painter)

YELLOW – Where & Why?

Yellow is the brightest and energizing color. It stands for happiness, warm and expensive. Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color. Yellow is mostly used to have an impression. In designs you can mostly see yellow in Reverse based color (In offers, deals & discounts).

“Yellow usually means it's not that serious.”  
- Bobby Unser (Former American Racer)

GREEN – Where & Why?

Green is a cool secondary color which is calming, balancing and rejuvenating. Green represents stability and inspires possibility. Green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural.
Green is mostly used to balance and harmony in a design. Dark Green is used to represent stability and affluence.

“Designs are increasingly winning competitions because they are literally green”
Rem Koolhas (a Dutch Architect)

BLUE – Where & Why?

Blue represents dependability, trustworthiness and security. It can also characterize calm and spirituality. Blue is a cool and calming color that shows creativity and intelligence.
Dark Blues are excellent for corporate and business designs. You can highly see the domination of blue in big corporates, educational sectors. Lighter blues can be used for social websites that represents friendliness.

“Blue color is everlastingly appointed by the deity to be a source of delight.”
John Ruskin – (a British Water Colorist)

PURPLE – Where & Why?

Purple represents nobility, abundance and dignity, but can also stand for creativity and imagination. Purple is a color intermediate between blue and red. It is similar to violet, but unlike violet, which is a spectral color with its own wavelength on the visible spectrum of light, purple is a composite color made by combining red and blue.

“I just love the color purple”
- Sarah Hyland (American Actress) 

BROWN – Where & Why?

Brown represents wholesomeness and reliability. A stable color, brown can be associated with experience and comfort. Light brown (Ivory) represents calm, elegance and purity. Brown says stability and approachability. It is the color of our earth and is associated with all things natural or organic.

“The only color I don’t have is navy brown.”
Yogi Berra (Former American Base-Ball player)

BLACK, GRAY & WHITE (Monochromatic)

Mostly all these are used as a backdrop in designs in conjunction with brighter accent colors.

Black: Represents power, elegance and modernity. It can also characterize mysteriousness.
Gray: Represents neutrality and calm. A lack of energy can be associated with conservative design.
White: Always represents clarity, calmness & openness. Can be associated with simplicity and sterility.

So.. Anything I left to say ? Pls comment below

Thursday, 24 November 2016 09:07

Black Friday and Cyber Monday offer for 2016

Black Friday & Cyber Monday deals for Joomla Templates

Are you looking for the best Black Friday and Cyber Monday deals on your favorite Joomla products? These next few days are the perfect time to buy premium Joomla themes. To help you find the best deals, we have listed down our products for Black Friday and Cyber Monday deals for 2016. Hurry up and Grab the Offer!!

50% Discount for Black Friday & Cyber Monday 2016

Black Friday is always a Hack Friday to grab the best digital products. Here you go the deal from JoomlaBuff team. Save 50% on all our Joomla templates on the envanto marketplace. No coupon code required. Just browse and purchase. Offer valid from 24 to 30 November 2016. Don’t forget to bookmark this page because we will be updating it throughout the week as we find new deals.

Note: These offers are for LIMITED TIME only.

Browse all our Products

Imagery & Typo always plays a vital role on making the website prettier & will add more professional flavor for your webpage. Selecting Images for website is always a hectic case for designers. Mostly high quality images will be priced much where freelancers / Beginners can’t access those packages. So I made a deeper analysis where you can get best stock-images for free.

Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs

1. PicJumbo:

foodiesfeed

Picjumbo is a collection of totally free photos for your commercial & personal works. New photos are added daily from a wide variety of categories including abstract, fashion, nature, technology and much more.

2. Stokpic:

stokpic

Stockpic dishes up 10 new photos every two weeks that you can use on your website, as part of a template, in an ad, and ... well, pretty much anywhere. You can check out the latest 100 pictures here, or browse through categories like landscapes, people, and technology until you find the perfect fit.

3. Startup Stock Photos:

startupStock

Simple, trendy photos of the startup environment and equipment. An excellent resource for startups, bloggers, publishers, websites, designers, developers, creators & everyone else.

4. Freerange:

freeRange

All of the photos on the Freerange website comes from a pool of both in-house photographers, as well as a growing community of external contributors.
Not only is there a lot to choose from, but the photos are good quality, too. Images provided directly (in-house) by Freerange Stock originate one of two ways. They are either digitally photographed on Canon DSLR cameras or they are a high resolution (4000 dpi) Nikon scan of an original 35mm slide," according to the resources.

5. Unsplash

unsplash

Unsplash was one of the pioneers of free stock photos with “do whatever you want” licence, formally known as Creative Commons Zero (CC0), which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer.

6. StockSnap:

StockSnap

Hundreds of high-resolution images added weekly. All photos are free from copyright restrictions, meaning no attribution is required. It has a large selection of beautiful free stock photos and high resolution images. The site also has a very handy search feature making it easy to browse through the thousands of images available. In addition, the site tracks views and downloads so you can find the most popular photos available.

7. Life of Pix:

Life of Pix

Life of Pix is a resource created by the LEEROY creative agency offering free high-resolution photos with no copyright restrictions. New pictures are added weekly. Free high-resolution photos under public domain, mentioned CC0 licence.

8. Gratisography:

GratisoGraphy

Gratisography offers free high-resolution pictures you can use on your personal and commercial projects. New awesome pictures are added weekly and are free of copyright restrictions. All pictures are captured by Ryan McGuire of Bells Design.

9. NewOldStock:

NewOldStock

This collection of vintage photos comes from the public archive via Flickr Commons. According to the website, the photos are free of any known copyright restrictions.
That said, while it's likely that they are safe to use for things like blog posts and hero images, you'll want to read up on the rights and usage below before you use them for any type of commercial project.

10. Pixabay:

PixaBay

Pixabay serves as a repository for a ton of quality photos that released under Creative Commons CC0 into the public domain. The site is clean and intuitive, making it easy to navigate your way through the 780K+ free photos, vectors, and illustrations.
The main search bar even allows you to filter your query down by factors like media type, orientation, color, and minimum dimensions.

11. FoodiesFeed:

foodiesfeed

A delicious resource of free realistic food images in high resolution and free digital goods related to food. You can download 1000+ beautiful realistic free food pictures in high resolution. This is also a marketplace where the photographers can submit their work & showcase their pixels.

12. FreeImages:

free images

One of the most exhaustive directories of open-source images, FreeImages is my go-to resource when I'm working on new web projects. While most stock-photo sites focus on a small niche (usually landscape photography), FreeImages offers thousands of pictures from a diverse set of categories.

Any talented graphic/web designer likes to use typography to explore the interaction with what type simply says and how it appears. The overall message of the work must be considered. To convey that message, a fine line must be walked between the visual language and the verbal language.

On some occasions, however, Typography dominates the effect of a Web designer. Those times are when the visual really does speak louder than words. The effect of any responsive web design depends on this.

Still, many people ask what is the importance of paying attention to something so small. Some examples of the importance can come through by also discussing brand recognition, film, furniture, and fashion.

Typography… Why do you really need to care about this?

Good typography can play a vital role in the success of a web design. It can help generate a visual hierarchy. It can make text easier to read. As the quote from Steve Jobs Stanford commencement address below notes, typography is not some random spur of the moment decision, there's many factors and values that should be considered to generate well-tailored typography that not only looks good, but provides the functional advantage of being easier to read and take value away from.

Why are new fonts needed? Why can’t web designers be content with Arial or Georgia? Of course, the same thing can be said about fashion or furniture. New designs are not strictly needed but many people wish to present a certain look or mood and want the design to match.

Few are truly “new,” but the use of existing items to create variations of those and new ways to combine them makes a “new” product out of those old ones. Just like in those contexts, typographic web design can combine those “old” methods in new and creative ways.

Elements of Good Typography

  • Consistency – in any typographical work the consistent use of typefaces, kerning, leading, bullets and formatting is critical. Consistency makes the work look professional and keeps your readers focused on the content and not the formatting.
  • Hierarchy – it is important that your text gets read in the order that it’s meant to be read in. Take a book for consideration; the title is the first thing a reader sees, then the author’s name, followed by the chapters and then the story. Hierarchy intentionally guides the reader through the content. Often with best-selling authors, their name will appear larger or the same size as the title of the book. This is because the designer is aware the author has an existing fan base that will be interested in the book regardless of the title and will most likely pick it up for that very reason.
  • Alignment – Alignment helps keep the look of a piece unified. A flush left or flush right alignment gives the piece a stronger edge line for the viewer’s eye to follow. It also tends to give a more sophisticated look than a centered alignment, which is often the choice of typography novices.

Let us discuss in detail about some facts that justifies how typography is the real key for a successful web design

1. Typography enable us to communicate

When taking a look at a website, you can often say even from the first glance whether it is a fun or a serious, business-like vibe that it is sending out. A large part of this message is achieved through typography.

The layout and look of the website are complemented by the choice of colors and fonts and the way the content is arranged on the page to evoke certain feelings and emotions into the visitors. Just a quick glance of the page is enough to either grab your audience’s attention or drive them away for good.

2. Drives your Brand value

You don’t believe that typography plays a part in branding? Then you should try this simple experiment out: Take a well-known brand and change its typeface and font. Then look at it again. Doesn’t that change your whole perception of that brand? Doesn’t it look out of balance?

As a designer, you want to choose a type style that best expresses the message you want to send.”   - Ina Saltz, Foundations of Typography

A brand is largely defined by its logo. It is what establishes the brand’s identity among the users. There is no second opinion about that. However, if you have a great logo and don’t complement it with adequate web typography, you won’t go a long way as a brand. If, on the other hand, your font, logo and typeface go hand in hand harmoniously, then you have a winner!

3. It gains you customer Retention

Good content is not enough for building a great website. It should be well presented, too. The solution to that task is typography. Every element can have its impact on the way your content is perceived – starting from the size and font of the text all the way to its alignment and arrangement on your pages and the colors you’ll select. Good typography will emphasize on the most important parts of your content and draw the readers’ attention to them, and it will also define the whole structure and flow of your website.

Anything we Left //? Just ping over the comments section..

E-commerce is booming day-by-day in all aspects by expanding its arena and sectors. Back in 2000 E-commerce was started in banking sector. And now it has reached to all the retail sectors like fashion, electronics, gadgets, learning & so...

When you look after all sectors Books are the most hassle free product to sell online. It may be an E-Book or Paper craft, as it is so transparent on pricing and product description. For example in other sectors like clothing the problem is sizing & when it comes to gadgets and electronics issue may be damage or much price difference between the merchants.

So there are huge demand for apps like Amazon Kindle and online bookstore. So let’s get deeper into the rapid hole about how to build a website for online bookstore.

We recommend you the product Bookstore for your selling your e-books / books online.

What is Bookstore?

Bookstore is a website template for selling books online. Simply Bookstore is an E-Commerce product exclusively built to sell your books online.

Why Bookstore?

Your search for the best responsive Joomla Template for e-commerce ends with Bookstore. Although it is a multi-purpose template that comes ready for any of your business choices, you can easily customize Bookstore when it comes to online book shop (selling books online).

Bookstore - One stop place for e-commerce & EBook Needs!

It's a robust, responsive, super-cool Joomla Template for e-commerce and EBook requirements. Bookstore gives a better facelift to your idea of running an Online Store. Be it your need selling physical products or eBooks, Bookstore comes as a perfect solution. What's more attractive about the template is, it comes with 5 different type of homepage layouts and 9 trending colors.

Technical Details:

Bookstore is a perfect bundle of all latest technologies like T3 framework, Bootstrap 3x, Joomla 3.x, Akeeba Subscription, J2store Joomla Shopping Cart, 5 Layout Variations, 9 Predefined colors and preset themes and much more.

 

Easily Modifiable:
Bookstore is the one stop solution for almost all business needs of yours. From super-Joomla e-commerce website to eBook subscription, any of your electronic dreams comes true with it. Modify it, customize the feature as the ways you like them to be. Run your business with super-duper-ease.

How easy is Bookstore to customize?
Bookstore is a responsive Joomla template built on T3 framework. It is almost an half-baked product for E-commerce business. Any developer can easily develop the website less than 48hrs.

Happy customers

customer review

Wednesday, 26 October 2016 16:57

7 Tips to select right images for website

Why do people like a website? The answer lies in its design. Websites rely on gorgeous photography to keep readers intrigued. Your images are what stand out on your website, so these needs to reflect your cause in the best of ways. They are the first impression, which helps your visitors to be engaged. Be sure the images you choose reflect enhance the tone of your message. After all, most readers have a short attention span, and offering visual stimuli to break up the text and clarify the points in the article helps keep eyes on the site.

1. Quality:

Large, pixel perfect, high resolution images always work best. Obviously, it is your design concept that determines the size of the image, but its size needs to be enough for it to make an impact. Such images look impressive and display a professional approach towards Web design.

2. Brand Relevance:

Your images must be relevant to your brand identity. If a brand’s selling branded clothes for kids, the images must exude chubby and pretty babies with their brand dress. Visitors are left in doubt as to the brand’s purpose, purely because of its images. They do the talking for the brand.

3. Make sure the people look real:

Photographing your own team is always a great idea if it’s possible. However, you may not have the budget for a custom shoot, or you may not have the set-up to make it ideal. But if you turn to stock and royalty free photographs to represent either your own business or your clients, make sure you are realistic.

Related article: Essential Key-skills of Web Designer

4. Beware of subjects smiling at the camera:

Another way to help make things look a little more “real” is to avoid photos where the people are looking at, and smiling at, the camera. Once they start mugging for the camera, it takes away from the idea that you’ve caught them acting natural.

5. Uniqueness:

Is your image one of a kind? Show people that the content you provide is meaningful and unique. As tempting as it may be, steer clear of highly accessible freebie sites. What’s free and easy for you is also free and easy for everyone else. By picking a unique image from a micro-stock site, you show your followers that you’re taking the time to get great images. You can take it one step further by customizing it with Photoshop or other design tools to make it truly unique.

6. Capture the feeling:

This comes especially when it comes for call to action. Your main focus should be on conveying the right feeling. You’re trying to connect with the person on the other side of that screen, and the quickest way to earn their interest and, more crucially, their trust is through their heart.

7. Make sure images are scaled correctly:

There is nothing sillier than looking at photo on a web site and having it look like the people are standing in front of a fun house mirror. Sometimes, when adding a photo to a design layout there may be a predetermined size and ratio that the photo must be. If it does not fit that size and shape it is either cropped or scaled to fit. If you are working within specific sizes like this, make sure you size and crop outside of your web site’s CMS for the best results.

I think we covered the basic and best tips for selecting images for your websites. If we missed out anything pls comment below..

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